K-State Research and Extension News
March 30, 2011
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Kansas Profile - Now That's Rural - Keyta Kelly - EAST

By Ron Wilson, director of the Huck Boyd National Institute for Rural Development at Kansas State University.

“Go EAST, young man.” Wait a minute, didn’t that famous saying say, “Go west, young man?” Yes, in 1865 the editor of the New York Tribune, Horace Greeley, wrote “Go west, young man” in his newspaper, urging enterprising young men to migrate to the west. Today young people can still find entrepreneurial opportunities, but they don’t have to go any further west than Kansas. In fact, today we’ll learn about a group which is encouraging enterprising people in Kansas, and it happens to use EAST as its acronym.  EAST stands for Entrepreneurs Achieving Success Together. Appropriately enough, it is based in eastern Kansas.

Keyta Kelly is, among several other things, a member of EAST - Entrepreneurs Achieving Success Together. EAST is a group of entrepreneurs and small business owners in Leavenworth County who have come together to network and support each other.

Keyta credits Gary Walker with the inspiration to create the EAST group back in 2010.  Gary, a K-State graduate, is a financial services planner in Tonganoxie. As he observed entrepreneurs and small business owners in southern Leavenworth County, he conceived the idea of a business support network through which these businesspeople could help each other through mutual referrals.

Some people got together and created this organization which became known as EAST:  Entrepreneurs Achieving Success Together. Since I am always a sucker for a good acronym, I was intrigued with this group when I had the opportunity to learn about them.  But more important than the name is the way this group has come together and grown in support of rural entrepreneurs.

Keyta Kelly is one of those small business owners and entrepreneurs. She and her husband have their own independent law firm in Tonganoxie.

Keyta and Gary Walker talked about this idea of bringing business owners together and decided to give it a try.

“If there’s value in this, then people will embrace it,” Keyta said. The group meets for breakfast every Friday morning to network and make business referrals to each other.

“It started as a simple referral group, but it has really blossomed,” Keyta said. People did indeed embrace it. A recent meeting of the EAST group in which I participated had some 45 local entrepreneurs and business people attending.

The mission statement of EAST is “to bring a community together by nurturing and caring for our businesses while working toward a common goal of adding value to each other.”

Keyta emphasizes several elements of that mission statement. The first is unity – having people work together. A second is community, and growing their hometown. Another is caring for their businesses, and the last is adding value through mutual support.

Now the EAST group represents people who are sharing resources, knowledge and beliefs, and supporting each other through encouragement, training, and education.  Notably, this is not part of some top-down, federal initiative. It is a group of local citizens who have voluntarily chosen to work together for mutual benefit.

These businesses are primarily based in southern Leavenworth County, which takes in several communities. That includes rural communities like Linwood, population 378 people. Now, that’s rural.


Leavenworth County is also the site of the 2011 Kansas Sampler Festival, as we learned last week. In fact, the director of the 2010-11 Kansas Sampler Festival is none other than Keyta Kelly. She is excited about the festival and what it will offer in the county.

“There’s no better entertainment value,” Keyta said. “It’s a one-stop shop where visitors can sample all there is to see, do, hear, taste, buy and learn in the state.”

Go EAST, young man. No, that’s not the same as Horace Greeley’s historic admonition for enterprising young people to go west. But back in those days when ambitious young people came west, they came to places like Leavenworth County in Kansas. Now many Kansans can go east to find the Kansas Sampler Festival as well as the EAST group of local businesspeople. We salute Keyta Kelly, Gary Walker, and all those involved with the EAST group for making a difference by supporting Entrepreneurs Achieving Success Together. Go, EAST!


The mission of the Huck Boyd National Institute for Rural Development is to enhance rural development by helping rural people help themselves. The Kansas Profile radio series and columns are produced with assistance from the K-State Research and Extension Department of Communications News Unit. A photo of Ron Wilson is available. Audio and text files of Kansas Profiles are also available. For more information about the Huck Boyd Institute, interested persons can visit Huck Boyd National Institute for Rural Development.


K-State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well-being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K-State campus, Manhattan.

Story by: Ron Wilson
K-State Research & Extension News

The Huck Boyd Institute is at 785-532-7690 or rwilson@ksu.edu