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 Brian Coffey, agricultural economist with Tajikistan farmers

Kansas State University assistant agricultural economics professor Brian Coffey (at right) worked with agricultural producers in Tajikistan early this summer as a volunteer with Farmer-to-Farmer, a USAID-funded program. | Download this photo.

Reaching out: Kansas State University agricultural economist volunteers with Farmer-to-Farmer

More than 1.2 million people around the world have been served since 1985

Sept. 12, 2017

MANHATTAN, Kan. — Ask Brian Coffey how he started his summer and he can tell you about faraway lands and hard-working people.

For several weeks, the Kansas State University assistant professor used his expertise in agricultural economics as a volunteer in Tajikistan with the Farmer-to-Farmer Program, working with local fruit and vegetable growers to encourage strategic marketing and business planning.

The USAID-funded program provides technical assistance by U.S. volunteers to farmers, farm groups, agribusinesses and other agriculture-related entities in developing and transitional countries with the goal of promoting food security, agricultural processing, production and marketing in sustainable ways. Farmer-to-Farmer Tajikistan is implemented by ACDI/VOCA, an economic development organization with work in southern Tajikistan targeting development of producer organizations and rural enterprises.

“Many farmers grew up when present-day Tajikstan was a state of the Soviet Union. In those days, agricultural production was centrally planned. Farmers in the region produced crops and delivered the harvest to a set location at a particular time,” Coffey said.

In the 20-plus years since its independence, the country has been moving toward a market economy and now farmers have some flexibility about what they grow and where they sell. That freedom also brings risk, as there is no guaranteed outlet for their crops.

 “One of the main goals of my involvement,” Coffey said, “was to help farmers begin to think through production decisions by first thinking about what consumers want and are willing to pay for. Another goal was to encourage farmers to think in terms of profit and loss and not just yield.”

That comes pretty naturally to Coffey, who teaches production economics, a course required of all undergraduate students seeking a major or minor in agricultural economics or agribusiness at Kansas State University. His major areas of research are in livestock economics and the scholarship of teaching and learning.

“I enjoy learning more about how we can effectively teach undergraduates to appreciate, understand, and apply economic principles,” he said.

A particular challenge with his volunteer work in Tajikistan was that many working-age men have left to work in other countries, leaving women to raise the family and care for their crops. Some of the women manage commercial operations. Others are caring for small plots beside their homes and consider the crops a way to supplement their families’ diet. Those tending small plots often have surplus fruits or vegetables or excess land that is not being used.

“We were trying to find strategies that would convert these excesses into cash income. Even small amounts of cash could make a big difference,” Coffey said, adding that work in this area helps develop rural enterprises, plus empowers women by teaching them strategic marketing and business principles.

“I am always amazed at the role that culture plays in determining what economic strategies could be successful. It is so easy to assume that what works in one place should work everywhere. That is not how the world works,” he said, adding that even in short-term assignments, it is essential to start by understanding the local situation as best you can.

There are often good reasons why people are not doing some things that an outsider would think are obvious paths to success, he said. “It is always eye-opening to see that people around the world face so many challenges specific to their locations.”

Almost anyone can volunteer, said Coffey, adding that Farmer-to-Farmer is looking for volunteers with expertise in agriculture, agribusiness or business, including planting, crop care, harvest, storage, marketing, accounting and other areas. More information is available at www.farmer-to-farmer.org.

At a glance: The Farmer-to-Farmer Program

Funded by USAID, a U.S. government agency focused on ending extreme global poverty and enabling resilient democratic societies to reach their full potential.

Volunteers for Economic Growth Alliance (VEGA) hold the Farmer-to-Farmer Special Program Support Project (SPSP).

More than 30 years old.

Initially authorized by Congress in the 1985 Farm Bill. In its current phase, it is designated the “John Ogonowski and Doug Bereuter Farmer-to-Farmer Program” in honor of one of the pilots killed on Sept. 11, 2011 and of former Nebraska Congressman Doug Bereuter, who initially sponsored the program.

Volunteers have provided direct hands-on training to more than 1.2 million people.

More than 16,000 volunteer assignments have been completed in more than 110 countries.

Leveraged more than $31 million worth of volunteer time contributions to development efforts.


Brian Coffey

Written by

Mary Lou Peter

At a glance

Kansas State University assistant agricultural economics professor, Brian Coffey spent several weeks volunteering in Tajikistan over the summer through the Farmer-to-Farmer program.

Notable quote

“One of the main goals of my involvement was to help farmers begin to think through production decisions by first thinking about what consumers want and are willing to pay for. Another goal was to encourage farmers to think in terms of profit and loss and not just yield.”

— Brian Coffey, assistant professor, agricultural economics, Kansas State University


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K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the wellbeing of Kansans.
Supported by county, state, federal and private funds, the program has county extension offices, experiment fields, area extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan.